Achieve success at the Warsaw Bus
WARSAW BUS is an event addressed to the public transport sector. During the event, visitors have the opportunity to talk with producers of coaches, buses, parts and accessories, as well as workshop equipment, bus stop infrastructure and IT systems. Meetings with industry professionals will allow you to solve problems arising from everyday activities in public transport and get to know modern technologies that will be implemented in the coming years.
Warsaw Bus is a unique opportunity to make new, valuable contacts. We understand the importance of an individual approach, understanding clients and maintaining warm relationships with them. To meet this need, we create an ideal place for talks, meetings and presentation of your products. The use of modern technologies, unconventional team thinking and applied marketing solutions allow you to reach professional visitors.
The fair is a great place to invite your potential customers base and present your products to them in a working mode. This is one of the few occasions when you can meet so many customers in such a short time.
The previous edition of the Warsaw Bus was visited by 4,500 guests. The largest group were representatives of companies offering coach transport, as well as companies providing domestic and foreign passenger transport, and also bus and coach rentals. The event also attracted representatives of municipal and suburban transport boards and municipal enterprises providing passenger and school transport services, as well as travel agency operators to Ptak Warsaw Expo. Exhibitors had the opportunity to present their assortment on 30,000 exhibition space, guaranteeing unlimited exposure possibilities.
The event is aimed at industry professionals who will certainly appreciate the opportunity to get to know the full specification of the product they are interested in, as well as the opportunity to thoroughly inspection of vehicles and technologies. The huge space dedicated to the organization of the event gives exhibitors unlimited opportunities to present their offer.
Before participating in the fair, plan the concept of your stand. Think about what machines are most important to you – it will allow you to fully use the space and arrange the equipment of the stand.
Once you have the plan, it’s time to move on to the stand equipment. Its most important elements are:
Branding – the first element that visitors look for at the stand is a logo or company name. With the use of banners or – to enhance the effect – an LED screen, on which you can display the possibilities offered by your solutions and vehicles.
Lighting – one of the most important elements of the stand, which will allow you to fully display the latest products. The intelligent play of lights will definitely increase the attractiveness of your stand and product.
The floor – complements and emphasizes the aesthetics of your stand, which we can see in all trade fair centers around the world. Therefore, the cover of the stand area is obligatory at Ptak Warsaw Expo.
Power connection – imagine that you are about to get a new customer, but he needs to urgently use his phone, which is dead. Of course, you offer him a charger, but … you don’t have a connection at the stand. So, when asked if the electricity at the stand is important, we answer – of course!
A meeting place – the fair is tens of thousands of people and hundreds of attractions that generate a lot of noise. When planning your stand, remember about an elegant and well-equipped place to which you will invite potential contractors to make a deal.
The above few tips will surely help your company to achieve success at the fair. If you have questions and are looking for an idea for the implementation of your stand, browse our catalog and contact us – together we will create something special!
Attractions and activities
The stand must have substantive value, but in order to present it, visitors must be effectively gathered. The attractions you prepare will be of key importance here. Your brand ambassador presenting products, the possibility of active testing or awards for trade fair participants are just some of the ideas that will help distinguish your stand.
Also, do not forget about reliable human capital during fairs. Experts who go out to the client and attract him to the offer in an accessible way will be much more effective than one employee hidden in the depths of the exhibition.
Preparing new products is a great idea to involve and attract existing customers to the stand. We know from experience that all new products and premieres interest visitors the most. This is a great opportunity to refresh business relations with current partners and deepen cooperation.
Communication
All of the above elements make up the most important one – appropriate communication regarding the presence at the fair. As an organizer, we provide thousands of visitors and offer a wide range of pre-trade marketing collaboration using our channels. What we need to support you are announcements of attractions.
The fair is also a good place to invite the base of your potential customers and present them face-to-face products. This is one of the few occasions when you can meet so many customers in such a short time. During the international trade fair for public transport, exhibitors can take advantage of the additional Hosted Buyers program. It is an effective initiative aimed at finding new business partners and developing companies abroad.
Shared success
A successful fair for our exhibitors means a sense of a job well done. We believe that this article will be useful for you and will allow both exhibitors and visitors to get the most benefit from participating in the Warsaw Bus. At each of the above stages, of course, we provide the necessary substantive support, and more details can be found in our “for exhibitors” tab.